Coronavirus Pandemic Google Trends Analysis
April 08, 2020
Analysis, Google trends
Of everything going on, we took interest in what people are most searching for on google search engine while the coronavirus outbreak.
Many would agree that Covid-19, also known as coronavirus, has changed many lives, quite drastically in some cases. Having to take huge responsibility of keeping yourself and the ones close safe and healthy, figuring out how online classes work, how to work remotely from home, how to fill in the free time at home, etc. Everyone is adapting, looking for new solutions, finding ways to cope with the chaos that the worldwide pandemic has created.
Who would have thought that a virus outbreak would create a worldwide toilet paper shortage? The search term of "toilet paper" drastically increased at the beginning of March, reaching an all-time peak at the middle of March. However, based on the severe decrease of the term, it can be concluded that the panic over supermarket shortages has declined.
The beginning of March the coronavirus took an enormous impact with every country beginning to close borders, implementing travel restrictions, conducting virus-recovery packages. This made many turn to google search engine for finding ways of route changes to safely get to their home countries, or looking for information of cancelled flights; therefore, the term "flights" experienced a rapid increase and even faster decrease after reaching the peak at the middle of March.
Since March 11th the World Health Organization (WHO) declared COVID-19 a global pandemic, creating movements such as #StayHome and #SelfIsolation worldwide, inspiring people to stay safe at homes or to take responsibility if any time is spent outside. This has made people to search for possibilities of different entertainment that can be done at home while being safe; therefore, a great peak of the term “puzzles” reached at the end of March. Positively people are reaching out for interesting activities that many might not have done in ages.
Not so long ago the only thing associated with the word “corona” was the Mexican made beer brand. However, the name of the virus comes from the Latin word “crown” due to the crown-like surface of the virus under an electron microscope. This has made the search term of "corona" reach an all-time peak at the beginning of March.
Sadly, due to the virus outbreak and the title of world-wide pandemic, countries on lock-down and borders closed, the search term for the most popular and used accommodations company "Airbnb" has experienced over 50 percent decrease since the end of March.
Similar as for the term “Airbnb”, the “Booking.com” term has experienced a drastic decrease in searches, lowest ever at the end of March.
Interestingly, the term for “mask” during the coronavirus outbreak has experienced various increases and decreases through the ongoing pandemic, however, reaching the very peak very recently, the 4th of April.
As one of the most requested items during the virus outbreak, the google searches for “hand sanitizer” had its peak in the beginning of March, but gradually has decreased. Hoping that the ones searching for the term got what they were looking for.
Having to avoid public places as much as possible, people are searching for ways to obtain everything needed - from food, to home utilities, interestingly enough also wine, searching for the term “wine delivery service”, the term reached the all-time highest peak at the end of March. With companies adapting to the situation, especially for the food delivery services, seems like this might be something new to implement in their list of things possible to deliver.
Who said that you can not travel to your favorite or desired places? Everyone having to adapt to the pandemic situations and everything that comes with it, even many touristic places, theaters have adapted by creating possibilities for people to see what they offer from the comfort of their own homes; therefore, the term “virtual tour” drastically increased at the beginning of March, reaching the absolute high at the end of March. However, without any significant decreases the searching for term is very widely popular still.