The Instrumental Role of Big Data in Our Lives

Enormous amounts of data that traditional data-processing application software is not capable of dealing with, which is used for analysing to reveal trends, patterns, and associations of especially human behaviour and interactions. The subject of Big Data and its usage has increased significantly over recent years. With the immense development of technology and the large sets of data that are processed every day, the question of how to take advantage of it is on everyone’s mind, regardless of the industry.

The Health Industry - Improving Health

It is no surprise that the health industry is one of the most important sectors to which Big Data is crucial nowadays. Big Data might not be the direct gateway for discovering a cure for a virus recipe; however, the great power of big data analytics allows scientists to decode entire DNA strings in minutes, which will enhance the process of finding new cures and better comprehend and predict disease patterns. Also, such technologies and gadgets, apps that promote healthier living, have become a sphere of many technology companies, such as Apple, helping health organisations and scientists to compile data for health studies and research. Such mobile applications as Apple’s health app “ResearchKit” turn the users’ phones into a biomedical research device, providing huge amounts of iPhone user data for researchers to conduct different studies and research on human behaviour of different health aspects. Such powerful combos and their constant development have and continue to change industries. It might be that in the future, clinical trials would not be limited by small sample sizes but could potentially include everyone!

The Sports Industry - Entertainment

One of the biggest human interest bonding industries is sports. Big Data analytics allows companies to create technology that enhances player health conditions, strength, and caution of injuries. For example, the NFL has developed their own platform of applications that facilitates all 32 teams to make the finest decisions based on everything, starting from the conditions of the grass of the fields, to the weather conditions. Also, thoroughly creating statistical data about individual player performance while at the university. Such Big Data is used simply in the pursuit of better game strategies and for reducing player injuries. All for the spirit of sports and entertainment! 

The Coronavirus Pandemic

Big Data has become essential for overcoming the COVID-19 pandemic. Statistics that update everyone in near real-time of worldwide cases are an excellent example of how Big Data is used. In such times, it is vital that people bond and embrace togetherness whilst self-isolating and keeping a 2-meter distance. With the technology available nowadays, it has been able to tell about how and where the virus is spreading; therefore, easing ways of containing it and alerting nations. Creatively harnessing the power of Big Data by using temperature detection from smart thermometers for COVID-19 hot spot detection, or cellphone location data aggregation for pointing to the areas of the parts where people are staying home. It is hard to imagine a world of such times without the ability to use Big Data, but it, without any doubt, plays a massive role in helping to fight the pandemic.

These are only some aspects of Big Data usage; there are many more to explore and find information on. However, it is no lie that technologies and the usage of Big Data are developing and shaping the digital as well as the real world in many ways.